The 49ers is the first team to offer the HOPE Inside program as part of the National Football League’s Inspire Change initiative. Operation HOPE is one of the initiative’s nonprofit
social justice grant recipients. The program includes financial coaching and education
offered at no cost to community participants.

ATLANTA and SAN FRANCISCO – May 30, 2019 – Operation HOPE and the San Francisco 49ers announced today a partnership to bring credit and money management coaching and education to underserved Bay Area communities at no cost to participants. The 49ers is the first team to offer the HOPE Inside program as part of the National Football League’s (NFL) Inspire Change initiative. Operation HOPE was announced as one of the initiative’s nonprofit social justice grant recipients earlier this year, and pledged to use the funds to collaborate with NFL teams in support of its nationwide empowerment work within underserved communities to equip young people and adults with the financial tools and education to secure a better future. The HOPE Inside model of community uplift developed by Operation HOPE aligns with the Inspire Change platform which showcases the collaborative efforts of players, owners, and the league to create positive change in communities across the country by supporting programs and initiatives that reduce barriers to opportunity, with a focus on three priority areas:

• Education and economic advancement
• Police and community relations
• Criminal justice reform

“Operation HOPE’s core value of empowering the community through education is one that my grandfather, Edward J. DeBartolo Sr., instilled in my family many years ago and is carried on by the San Francisco 49ers to this day,” said 49ers CEO Jed York. “The organization’s work to create a more prepared society is vital and I am excited to connect their efforts to the Bay Area where financial tools and education are crucial in our underserved communities.”

To learn more, please contact the San Francisco 49ers.

The Credit and Money Management Program, a core focus of the HOPE Inside financial empowerment model developed by Operation HOPE, is designed to transform disabling financial mindsets—teaching people the language of money, how to navigate credit, and make better decisions with the money they have. Through the HOPE-700-Credit-Score-Communities initiative, the focus on raising client FICO scores to 700 is at the foundation of programming. A HOPE Financial Wellbeing Coach will provide workshops and one-on-one coaching to area residents.

“Our vision is to create a stronger, more inclusive economy—and by extension, society through financial empowerment – and financial dignity,” said John Hope Bryant, founder, chairman, and Chief Executive Officer of Operation HOPE. Think of the difference our programs make in people’s lives as they improve their FICO scores by 100 points or more. Think about the impact on families and communities as more people and more local businesses succeed. And consider the new investments and jobs that come to communities where people are financially secure and young people have the skills to be productive. We are proud to partner with the 49ers organization as part of the Inspire Change initiative to bring meaningful impact to communities and advance the critical dialogue on social justice taking place nationally.”

HOPE Inside had its genesis in bank branches, but widespread market adoption continues to bring sponsored offices to government facilities, grocery stores, hospitals, churches, college campuses, and other community locations. Today, there are more than 120 existing locations across the nation. Every HOPE Inside location holds consumer credit counseling certifications, and CFPB, FDIC, U.S. SBA, HUD, EITC, and FEMA applications and partnerships.

For more information and details on the upcoming program launch, visit


About the San Francisco 49ers
The San Francisco 49ers, owned by Denise and John York, currently play in the NFC West division and have won five Super Bowl trophies including Super Bowl XVI, XIX, XXIII, XXIV and XXIX. The franchise also has six conference championships and 19 divisional championships and was the first major league professional sports team to be based in San Francisco more than 70 years ago. Please visit and follow the 49ers on Facebook and Twitter @49ers.

About Operation HOPE
Since 1992, Operation HOPE has been moving America from civil rights to “silver rights” with the mission of making free enterprise and capitalism work for the underserved—disrupting poverty for millions of low and moderate-income families across the nation. Through our community uplift model, HOPE Inside, Operation HOPE has served more than 4 million individuals and directed more than $3.4 billion in economic activity into disenfranchised communities—turning check cashing customers into banking customers, renters into homeowners, small business dreamers into small business owners, minimum wage workers into living wage consumers, and uncertain disaster victims into financially empowered disaster survivors. Project 5117 is our multi-year four-pronged approach to combating economic inequality that aims to improve financial literacy, increase business role models and business internships for youth in underserved communities, and stabilize the American dream by boosting FICO scores. Operation HOPE recently received its fourth consecutive 4-star charity rating for fiscal management and commitment to transparency and accountability by the prestigious non-profit evaluator, Charity Navigator. For more information: Follow Operation HOPE on Twitter and Facebook @operationhope

49ers Media Contact
Tessa Giammona
San Francisco 49ers

Operation HOPE Media Contact
Shalon Bell
Operation HOPE