PROFILE

Rob McGrew

Chief Cultural Officer

e: rod.mcgrew@operationhope.org

A legacy employee and HOPE’s first volunteer, Rod McGrew’s primary responsibility is to equip ambassadors of the HOPE brand to fuel the organization’s mission. Rod previously served as Global Chief, Brand, Marketing and Communications; Special Senior Advisor to the Office of the Chairman, and Co-Chairman of the Southwestern Board. He was later appointed to serve on the National Board of Directors, and as chief consultant for HOPE Advisors. Through his company, Love & Happiness Productions, Rod has personified the concept of “Spirit in Business” for more than three decades. He was responsible for creating KJLH -FM in Los Angles, where he served as the radio personality, program director, and ultimately VP/General Manager. After KJLH, Rod became a CBS Records label president, and subsequently, manager to Stevie Wonder and Barry White, respectively. In addition, Rod was the co-Architect and master marketing strategist for the highly successful, multiyear American Express “Charge Against Hunger Campaign.” He also served in a similar capacity for the United States Postal Service on behalf of the “Legends of American Music” Jazz Stamp Series, and as participant and co-facilitator in The Call of the Time Dialogues sponsored by the Brahma Kumaris and supported by the United Nations.