Green Socks Day Challenge:
Step Into Your Financial Future
April 30 – Put your best foot forward for Financial Literacy Month!
What is the Green Socks Day Challenge?
The Green Socks Day Challenge, is a nationwide movement to raise awareness about financial literacy in the month of April. It’s a fun, visible way for individuals, families, businesses, and communities to take action, start learning, and support financial education for all.
On April 30, we want you to:
- Take a selfie or video of yourself wearing green socks
- Post on all of your social media w/ #greensocksday
AND eligible participants will have their #greensocksday photos shared on the Nasdaq Tower in Time Square on April 30th!
why the green?
“It’s not whether you’re black or white (as in race) or red or blue (as in politics), it’s about the green (as in US Currency) and we ALL want more of it.”
– John Hope Bryant, Founder & CEO, Operation HOPE and Co-Chair of Financial Literacy for All (FL4A)
“Everyone needs to know how money works. That knowledge helps make dreams come true.”
– Doug McMillon, CEO, Walmart and Co-Chair of Financial Literacy for All (FL4A)
Most people never learn about money in school or at home. That’s why we’re making a big deal about Financial Literacy Month, so everyone, everywhere can get the knowledge and tools they need to succeed in today’s fast-moving economy, and win!
Whether you’re working toward your first savings goal or growing a business, understanding how money works is the key to turning dreams into reality. The Green Socks Day Challenge is your chance to show the world that you’re taking the next step into your financial future while having a little fun along the way.
why financial literacy matters
Financial empowerment isn’t just about numbers—it’s about peace of mind, opportunity, wealth and legacy-building.
But here’s the good news: you can change the narrative. With the right knowledge and tools, you can take control of your financial future—and help others do the same.
how can individuals | community organizations | corporations get involved
For Individuals:
Wear Green Socks
Show your commitment to financial literacy! Grab a pair from your wardrobe or purchase a pair from our online store to support the movement.
On April 30th we want you to:
1. Take a selfie or video of yourself wearing green socks
2. Post on all of your social media w/ #greensocksday
Take the Challenge & Share
Test your financial literacy skills with our quick 20-question quiz.
Then we want you to:
1. Post your score on all of your social media w/ #greensocksday
2. Share w/ your following: “What’s one thing you wish your younger self had known about money?”
Take the First Step
Sign up for no-cost financial coaching from Operation HOPE.
Use code “GreenSocks” to learn how to improve your credit score, lower your debt, and start building wealth.
For Community Organizations:
- Host a Green Socks Day event in your community—whether it’s a financial literacy workshop, a school activity, or a group challenge.
- Encourage your members to take the financial literacy quiz and wear green socks to spark conversations.
- Partner with Operation HOPE to bring no-cost financial education resources to your community.
For Corporations:
Join the growing number of Fortune 500 companies and smaller organizations who support the Financial Literacy for All (FL4A) Initiative.
Financial Literacy Trainings
Establish or expand financial literacy training programs as an employee benefit. Research shows that when employees feel good about their finances, businesses benefit! Look at the inspiring examples from DELTA and other FL4A partner organizations HERE.
Not sure how to start? We can help.
CLICK HERE.
Joining In Together
Promote financial literacy within organizations.
Here’s How:
1. Encourage employees to wear green socks, then share on internal communications & social media, to demonstrate their commitment to financial literacy.
2. Challenge other companies and organizations that you work with to put their best foot forward and join the movement.
Empower Your Community
Get involved in your local communities by supporting HOPE financial education programs in local schools.
step into your financial future
Financial literacy is power. It’s freedom. It’s the key to building a better future for yourself, your family, and your community. And it all starts with a simple step—putting on your green socks, stepping up, and joining the challenge.
Join the challenge now! Get your green socks, take the quiz, and let’s build a financially strong future together.