Written by: Lisa Karel

“There is no right time. It’s just having the right idea and you just can start and you can still learn on the way,” said Sierra B., a serial entrepreneur based in Jacksonville, Florida. This agile mindset served Sierra well when she started her fashion accessory business, KK Compliments. A self-described “sponge,” Sierra learned all she could about social media and content production and applied it to promoting her business. She was so successful that customers couldn’t believe that she was a one-woman operation. “They thought it looked like I was this big corporation. It just snowballed to me teaching others [about social media] and then offering those services to people,” she said.

While Sierra was clear on the services she wanted to offer clients in her new venture – Maverick Media – she did crave more knowledge about corporate governance and business strategy so that she could be eligible for loans and grants that she didn’t access in her first business. Through the Jacksonville start-up community, Sierra was introduced to Liz Joiner, a Small Business Coach at Operation HOPE and promptly joined the organization’s Small Business Development Program and 1MBB initiative to grow Maverick Media.

“I love the aspect of it being a workshop,” said Sierra about Operation HOPE’s program for entrepreneurs. “I look forward to it every week and taking my notes, and also learning the proper way to structure my business because everything I had learned with KK Compliments was kind of like trial and error,” she said. Sierra also credits Liz with why she graduated the program. “Liz was very relatable and genuine, always encouraging me to reach out if I ever had any questions,” she said. In true form, Sierra took the learnings from the Small Business Development Program and not only applied them to her business, but used them to guide her clients as well.

“I was aware of a SWOT analysis (analyzing the venture’s strengths, weaknesses, opportunities and threats) from a prior workshop, but going in-depth on it during this program really just resonated with me, and it’s something that I’m still recommending to every client of mine,” she said. For Sierra, it adds immense value to the client relationship to help them think “bigger picture” through SWOT analysis and other frameworks. “I like to know more about what their business is—their mission and story that they’re trying to portray because visually I got to portray that story as well for them,” she explained.

Sierra implores people to be open to change and evolve: “You don’t have to be stuck in a box, you can do whatever,” she said. By way of a recent example, she pointed to joining YouTube and figuring out editing styles along the way as she produces content. “I’m actually doing the things that I wanted to do. I’ve never thought that it was possible. It’s just like, okay, I’m in it and I’m actually doing it. I’m getting paid to travel, to go places that I’ve never been, experience different things, and also doing what I love, which is creating memories for others.”

Sierra is a true example of how adopting a learning mindset—and leveraging available resources—can grow your business in sometimes unexpected ways.