iHeartMedia Atlanta Announces Multi-Year Commitment to Operation HOPE’s 1 Million Black Business Initiative

ATLANTA – April 15, 2021  iHeartMedia Atlanta today announced a multi-year commitment to Atlanta-based Operation HOPE in support of their national 1 Million Black Business Initiative (1MBB), which aims to create a million new black businesses by 2030. iHeartMedia Atlanta is committed to fostering the creation of new black businesses in the Atlanta metro area. 

“We are excited to partner with Operation HOPE to grow Black business ownership here in Atlanta,” said Drew Lauter, President, iHeartMedia Atlanta. “Our city is the epicenter for entrepreneurial energy and we are proud to use iHeart Atlanta’s considerable resources to help owners of Black small businesses achieve their dreams.”

“Operation HOPE is grateful for the significant commitment made today by iHeartMedia Atlanta to the creation of Black-owned business in our great city. This type of private sector leadership is part of the reason why Atlanta continues to be the moral capital of America,” said John Hope Bryant, Founder and CEO of Operation HOPE. “You cannot have a movement without the media, and we thank iHeartMedia for supporting our vison of social justice through an economic lens.” 

Launched in October 2020 with founding partner Shopify, 1MBB aims to remove traditional hurdles to Black entrepreneurship and encourage more aspiring Black business owners to start — and scale— by providing them with the tools, resources, and education needed to succeed. To level the playing field, 1MBB will focus on critical tools for business growth such as technology and resources, educational programs, and the opportunity to access capital. Through this program, Black business owners can sign up for Operation HOPE’s award-winning model of community uplift, financial literacy and education, with access to tailored tools and resources upon graduation.

To learn more about 1MBB or to get your business started, visit, or


About iHeartMedia Atlanta

iHeartMedia Atlanta owns and operates WWPW-FM, WUBL-FM, WRDG-FM and WBZY-FM, and is part of iHeartMedia. iHeartMedia, Inc. is the leading audio media company in America, reaching over 250 million people each month. It is number one in broadcast and streaming radio as well as podcasting and audio ad tech, and includes three segments: The iHeartMedia Multiplatform Group; the iHeartMedia Digital Audio Group; and the Audio and Media Services Group. Visit for more company information. 

About Operation HOPE, Inc.

Since 1992, Operation HOPE has been moving America from civil rights to “silver rights” with the mission of making free enterprise and capitalism work for the underserved—disrupting poverty for millions of low and moderate-income youth and adults across the nation. Through our community uplift model, HOPE Inside, which received the 2016 Innovator of the Year recognition by American Banker magazine, Operation HOPE has served more than 4 million individuals and directed more than $3.2 billion in economic activity into disenfranchised communities—turning check-cashing customers into banking customers, renters into homeowners, small business dreamers into small business owners, minimum wage workers into living wage consumers, and uncertain disaster victims into financially empowered disaster survivors. For more information: Follow the HOPE conversation on TwitterFacebook and Instagram.

Media Contact

Mishelle Rivera


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