Get your green socks and help us raise awareness about the need for financial literacy. #GreenSocksDay.
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step into your financial future
Financial literacy is power. It’s freedom. It’s the key to building a better future for yourself, your family, and your community. And it all starts with a simple step—putting on your green socks, stepping up, and joining the challenge.
Join the challenge now! Get your green socks, take the quiz, and let’s build a financially strong future together.
WHAT IS THE GREEN SOCKS DAY CHALLENGE?
Green Socks Day Challenge is Operation HOPE’s annual national call to action in April, uniting individuals, companies, schools, and communities to champion financial literacy – the foundation of economic opportunity.
Each April, we encourage everyone to:
- Raise awareness and get your friends, coworkers and communities excited about financial literacy through Green Socks Day Challenge by posting on social media with premade graphics.
- Wear green socks on April 30, take a photo or video and post with #GreenSocksDay and #FinancialLiteracyForAll.
- Start conversations about financial empowerment and share why financial literacy matters to you, your organization, and/or your community.
- Test your level of financial literacy by taking a quick and easy quiz.
AND eligible participants will have their #greensocksday photos shared on the Nasdaq Tower in Time Square on April 30th!
It’s a fun moment with a serious message: Financial literacy should be for everyone, everywhere. Purchase a pair (or a few) of green socks today!
why financial literacy matters
Financial empowerment isn’t just about numbers—it’s about peace of mind, opportunity, wealth and legacy-building.
how to get involved
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For Individuals
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For Community Organizations
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For Corporations
Wear Green Socks
Show your commitment to financial literacy! Grab a pair from your wardrobe or purchase a pair from our online store to support the movement.
On April 30th we want you to:
1. Take a selfie or video of yourself wearing green socks
2. Post on all of your social media w/ #greensocksday
Take the Challenge & Share
Test your financial literacy skills with our quick 15-question quiz.
Then we want you to:
1. Post your score on all of your social media w/ #greensocksday
2. Share w/ your following: “What’s one thing you wish your younger self had known about money?”
Take the First Step
Sign up for no-cost financial coaching from Operation HOPE.
Use code "GreenSocks” to learn how to improve your credit score, lower your debt, and start building wealth.
Join Your Community
- Host a Green Socks Day event in your community—whether it’s a financial literacy workshop, a school activity, or a group challenge.
- Encourage your members to take the financial literacy quiz and wear green socks to spark conversations.
- Partner with Operation HOPE to bring no-cost financial education resources to your community. Contact Mary Ehrsam at mary.ehrsam@operationhope.org.
- Register as a participant of the Green Socks Day Challenge.
Join the growing number of Fortune 500 companies and smaller organizations who support the Financial Literacy for All (FL4A) Initiative.
Financial Literacy Trainings
Establish or expand financial literacy training programs as an employee benefit. Research shows that when employees feel good about their finances, businesses benefit! Look at the inspiring examples from DELTA and other FL4A partner organizations HERE.
Not sure how to start? We can help.
Contact Mary Ehrsam at mary.ehrsam@operationhope.org
Joining In Together
Promote financial literacy within organizations.
- Encourage employees to wear green socks, then share on internal communications & social media, to demonstrate their commitment to financial literacy.
- Challenge other companies and organizations that you work with to put their best foot forward and join the movement.
Empower Your Community
Promote financial literacy within your community.
- Register as a participant of the Green Socks Day Challenge.
- Get involved in your local communities by supporting HOPE financial education programs in local schools.
Ready to get involved?
Share your interest with us today.
For questions or more information about Green Socks Day Challenge or FL4A, contact Ernest Nicholson at: Ernest.Nicholson@operationhope.org
want to post on social?
We’ve got you covered! These premade graphics are here to make it super easy to share about the Green Socks Day Challenge. Download one or all of the images below, post, and help spread the word in style!
Need some inspiration?
See what others are posting for Green Socks Day Challenge.
The Impact
Your participation helps:
Raise national awareness for financial literacy
Encourage companies and leaders to adopt financial wellbeing practices
Normalize financial empowerment as a cultural value
One day, one pair of socks – thousands of conversations that move America forward.
Join the Green Socks movement and step into your future using the BUTTON below
Interested in learning more?
Select one of the module subjects below to enhance your financial literacy knowledge.
