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Nextdoor Joins Financial Literacy for All (FL4A)

ATLANTA – September 1, 2021 – Operation HOPE today announced that Nextdoor is joining Financial Literacy for All (FL4A), a coalition dedicated to embedding financial literacy within US culture. Launched in May, FL4A is fueled by leaders from business, sports, media, entertainment, nonprofits, and the public sector who have made a 10-year commitment to the initiative, co-chaired by Walmart CEO Doug McMillon and John Hope Bryant, Founder and CEO of Operation HOPE.

Nextdoor joins Mastercard, BlackRock, TIME for Kids, FICO, US Bank, Santander, Truist, and First Horizon Bank along with FL4A founding members Walmart, Disney, NFL, NBA, Delta Air Lines, Walgreens, Bank of America, Khan Academy, and Ares Management as part of this first-of-its-kind coalition. Nextdoor’s involvement complements FL4A’s existing efforts to promote greater financial well-being among American working adults and young people. 

 “It’s a privilege to partner with Operation HOPE to support the important work of the Financial Literacy for All coalition,” said Nextdoor CEO Sarah Friar. “At Nextdoor, our purpose is to cultivate a kinder world where everyone has a neighborhood to rely on. And ensuring equal opportunities for all starts with connecting neighbors in every neighborhood to the resources they need.”

According to a recent CareerBuilder survey, the majority of US workers— regardless of income— are living paycheck to paycheck, which indicates a need for improved financial literacy. Many Americans are spending most, or all, of their monthly income on expenses. Once essentials are paid, there’s no money left over for savings and they lack an overall understanding of well-being. Underscoring the need for FL4A, the National Financial Educators Council also estimates that financial illiteracy costs American families an estimated $415 billion each year. 

“Our commitment to providing financial literacy for all, regardless of income or socioeconomic status, can create a sustainable framework of success and equity for future generations,” said Operation HOPE Founder, CEO and Chairman John Hope Bryant. “This is not just about the economy, this is social justice work. Through FL4A, our mission is to make the American dream available to all.”

Since its launch, Financial Literacy for All has:

  • Forged an agreement on best practices and strategic rollout to all demographic groups at a plenary session hosted by the Disney Institute and Operation HOPE. Senior leaders from committed partner companies examined historical approaches to financial literacy, shared their experiences and outlined an actionable vision to develop a best practice model to reach all Americans.

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Nextdoor is the network where you connect to the neighborhoods that matter to you so you can belong. Our purpose is to cultivate a kinder world where everyone has a neighborhood they can rely on. Neighbors around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services. Today, neighbors rely on Nextdoor in more than 275,000 neighborhoods across 11 countries. In the U.S., nearly 1 in 3 households uses the app. Nextdoor is based in San Francisco. For additional information and images:

About Operation HOPE, Inc.

Since 1992, Operation HOPE has been moving America from civil rights to “silver rights” with the mission of making free enterprise and capitalism work for the underserved—disrupting poverty for millions of low and moderate-income youth and adults across the nation. Through our community uplift model, HOPE Inside, which received the 2016 Innovator of the Year recognition by American Banker magazine, Operation HOPE has served more than 4 million individuals and directed more than $3.2 billion in economic activity into disenfranchised communities—turning check-cashing customers into banking customers, renters into homeowners, small business dreamers into small business owners, minimum wage workers into living wage consumers, and uncertain disaster victims into financially empowered disaster survivors. For more information: Follow the HOPE conversation on Twitter, Facebook and Instagram.

Media Contacts:

FL4A Partner Inquiries:                                                           

Kevin Boucher, Operation HOPE

 (213) 479-7833                                    

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